2020 Application Process Is Now Closed


On January 22nd, 2016 a group of over 60 stakeholders met to brainstorm hundreds of ideas that animate Stratford and promote the City’s destination DNA as a high calibre ‘Cultural Resort Town’.

Stratford surprises and delights with its heritage town charm and world-class cultural experiences. The next step in the process is to collaboratively implement projects that continue to set Stratford as the stage. In order to create a truly unique cultural resort town experience for both visitors and residents, the Stratford Destination Animation Partnership Project has been established with co-investment from RTO4, Stratford City Centre Business Improvement Area, and Stratford Tourism Alliance (STA), to enable and support feasible projects that are highly shareable and have high impact on the destination.

Submissions need to clearly outline how each project will leverage social media sharing to help promote the event, and also enable social sharing in realtime by participants, thereby effectively marketing the destination by virtue of the experience itself. Social media metrics and reporting will be a key component of each final report.

2020 will be the fifth year the Destination Animation Project (DAP) will be rolled out in Stratford. Approximately $32,000 will be available for co-investment along with two *NEW* streams (Storytelling and Hygiene) being open for proposal submissions. To date the DAP has co-invested in 38 unique and successful projects.


To learn more about the Project, review the application guidelines:

Animation Project Guidelines

Applicants are welcome to submit multiple applications for different projects. The proposal application must be completed in its entirety. Proposals must keep in mind that failure to provide any requested information could affect the Selection Committee’s final decision regarding the project.

The deadline for proposals is March 11th, 2020.



Please feel free to email or call if you have any questions or need clarification.

Leigh Cove 
(519) 271-7000 x 204

Rebecca Scott
General Manager
Stratford City Centre BIA
(519) 508-6503