2020 Applications will be open January 15th, 2020


On January 22nd, 2016 a group of over 60 stakeholders met to brainstorm hundreds of ideas that animate Stratford and promote the City’s destination DNA as a high calibre ‘Cultural Resort Town’.

Stratford surprises and delights with its heritage town charm and world-class cultural experiences. The next step in the process is to collaboratively implement projects that continue to set Stratford as the stage. In order to create a truly unique cultural resort town experience for both visitors and residents, the Stratford Destination Animation Partnership Project has been established with co-investment from RTO4, Stratford City Centre Business Improvement Area, and Stratford Tourism Alliance (STA), to enable and support feasible projects that are highly shareable and have high impact on the destination.

Submissions need to clearly outline how each project will leverage social media sharing to help promote the event, and also enable social sharing in realtime by participants, thereby effectively marketing the destination by virtue of the experience itself. Social media metrics and reporting will be a key component of each final report.

The Stratford Destination Animation Project launched in 2016 with $30,000, 2017 with $40,000, and $45,000 co-invested in 2018 for a total of 34 unique and highly successful projects.

For 2019, there will be an estimated $20,000 available for proposals. Applications may be for any amount from $500 up to $10,000. The Destination Animation Selection Committee will review and award the proposals at the time they are received.


To learn more about the Project, review the application guidelines:

Animation Project Guidelines

Applicants are strongly encouraged to discuss their project, questions and eligibility before applying using the contact info below.

Applicants are welcome to submit multiple applications for different projects. The proposal application must be completed in its entirety. Proposals must keep in mind that failure to provide any requested information could affect the Selection Committee’s final decision regarding the project.



Please feel free to email or call if you have any questions or need clarification.

Leigh Cove 
(519) 271-7000 x 204